video1.0<iframe src="https://www.loom.com/embed/8aecab175e2c4f5c852c57af52305915" frameborder="0" width="1868" height="1401" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14011868Loomhttps://www.loom.com14011868https://cdn.loom.com/sessions/thumbnails/8aecab175e2c4f5c852c57af52305915-e0e65a0ccfd78099.gif317.355This Loom discusses conceptual improvements to the current Cove landing page as the brand evolves and the business opens. The presenter explores a refreshed hero section that puts Cove’s branding front and center, emphasizing recovery, wellness, and feeling your best, including the phrase Recovery isn’t a luxury, it’s a part of living well. They reorganize the existing listed services into broader outcome driven “product like” categories such as relaxation, wellness, and beauty. They also reposition memberships to feel like a core offering and focus more on lifestyle and benefits rather than detailed click through information, while maintaining the same visual hierarchy, spacing, imagery, and calming animations.