<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/8b1244d527834dd9b461ebbff6fc45a3&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/8b1244d527834dd9b461ebbff6fc45a3-2e184936458bfeb8.gif</thumbnail_url><duration>317.327</duration><title>Enhancing Event Tracking with UTM Parameters in Wisepub</title><description>In this video, I walk you through the new tracking features in Wisepub that allow you to pass parameters to every link posted in a room. To enable this, head to the admin panel, navigate to settings, and edit the analytics section to include your desired trackable parameters like UTM source, campaign, and content. I demonstrate how these parameters are automatically appended to links, making it easier to track user engagement from different sources. It&apos;s important to note that while we don&apos;t override existing UTM parameters, we do pass along any new ones for better tracking. Please make sure to set this up for your upcoming events to maximize your analytics capabilities.</description></oembed>