video1.0<iframe src="https://www.loom.com/embed/8b4148ff829c46abb6f6b49001c9f599" frameborder="0" width="1662" height="1246" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12461662Loomhttps://www.loom.com12461662https://cdn.loom.com/sessions/thumbnails/8b4148ff829c46abb6f6b49001c9f599-fd17dd0655f66848.gif168.403This Loom explains how to use the Cross Shop Tool to identify Vera Bradley’s closest competitors and potential co-tenants through cross-shopping affinity over a 12-month period. It shows that 7% of Vera Bradley customers bought from Kendra Scott versus only 0.82% of the U.S. population, making Vera Bradley shoppers 8.6 times more likely to buy Kendra Scott than average. The tool can segment results by geography and demographics, such as highlighting Pandora and Brighton in California and James Avery Jewelry for ages 55 to 64. It also suggests co-tenants by expanding beyond the jewelry category, finding Old Navy (40% of Vera Bradley customers) and American Eagle (29%) as potential partners.