video1.0<iframe src="https://www.loom.com/embed/8b9fda7c7bad4d18b99710d4e61899f4" frameborder="0" width="1660" height="1245" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12451660Loomhttps://www.loom.com12451660https://cdn.loom.com/sessions/thumbnails/8b9fda7c7bad4d18b99710d4e61899f4-2cf06f94bc7ecd2d.gif279.378This Loom explains how to set up a secret cart on Unicorn that only new customers can access via a URL for Meta ads. It shows restricting the cart to URL access only so it is available to people who have the link or a page with the parameter, until they purchase or the cart is turned off. The speaker recommends creating a special gift with purchase offer for the Black Friday peak and then in Meta ads using strict exclusions to target fresh, non-engaged audiences such as excluding 180-day visitors. They also stress running this secret cart alongside a business-as-usual cart so other customers can still access offers through the website or emails.