video1.0<iframe src="https://www.loom.com/embed/8bb3a6515f8c4aad9aae3616d3f24d88" frameborder="0" width="1664" height="1248" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12481664Loomhttps://www.loom.com12481664https://cdn.loom.com/sessions/thumbnails/8bb3a6515f8c4aad9aae3616d3f24d88-00001.gif142.59999999999997In this video, I discuss the best practices for campaigns, specifically focusing on email marketing. We built out a launch email and a follow-up email for a brand ambassador program. The launch email welcomed customers to the program and provided links to the portal. The follow-up email had a slightly different promotion but targeted the same group, excluding those who had already joined. By sending these emails, we aimed to maximize the number of people joining the program. I also suggest expanding into SMS marketing to increase engagement. Overall, this video provides insights and recommendations for effective campaign strategies.