<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/8bb711dc916e416094b7b94f9402705e&quot; frameborder=&quot;0&quot; width=&quot;1728&quot; height=&quot;1296&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1296</height><width>1728</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1296</thumbnail_height><thumbnail_width>1728</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/8bb711dc916e416094b7b94f9402705e-3220121e781344ef.gif</thumbnail_url><duration>363.985</duration><title>Unlocking Event Marketing Success with Mobly&apos;s Hub Features</title><description>In this video, I walk you through our Hub, the central administrative center for Mobly account admins, where you can add users, configure integrations, create custom tags, and run basic reporting. I highlight how Mobly helps event marketers move away from outdated methods like spreadsheets and paperclips to effectively track ROI and justify their event spending. You&apos;ll see how to compare event performance, manage lead tags, and follow up with leads seamlessly. I also explain our one-way integration with CRMs, like Salesforce, making it easy to sync leads. Please take a look and explore how these features can enhance your event marketing efforts.</description></oembed>