video1.0<iframe src="https://www.loom.com/embed/8bcae52ce6e84a839703535a8cdbb2ea" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/8bcae52ce6e84a839703535a8cdbb2ea-70d8ac740fe70f52.gif222.891In this video, I share the journey of a COO in pharmaceuticals and biotech who, despite being promoted six times over a decade, struggled to effectively market herself for her next C-suite role. Her resume and LinkedIn profile didn't reflect her true leadership capabilities, which led to a transformation using the Clarity of Clothes methodology. We focused on showcasing her unique strengths and career wins at the executive level, resulting in her landing a new role at an exciting biotech within months. The key takeaway is that career growth doesn't guarantee market recognition; your branding must align with your achievements. If you're in a similar situation, I encourage you to schedule a time with me to align your branding and strategy for success.