<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/8c28a179e9bf497e95ee46f5decafd18&quot; frameborder=&quot;0&quot; width=&quot;1340&quot; height=&quot;1005&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1005</height><width>1340</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1005</thumbnail_height><thumbnail_width>1340</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/8c28a179e9bf497e95ee46f5decafd18-2d3ea1ea1c67ed4f.gif</thumbnail_url><duration>270.469</duration><title>How I Run Meta and TikTok Ads</title><description>This Loom explains how Sadiq runs Meta and TikTok ads using a consistent, numbers-based framework. He reports managing over $1.5 million in ad spend across 31 ad accounts and 1,400 campaigns globally, and shows lifetime results from his dashboards. One Meta account shows nearly $19k spent, about 900 purchases at 88 cents cost per result, and 13x return on ad spend, with additional TikTok metrics including over $5.7k spend and 4,000+ conversions at an average $1.41 each. He emphasizes tracking daily in his “Money Vault,” testing to kill underperformers and scale what works, rather than relying on emotion.</description></oembed>