video1.0<iframe src="https://www.loom.com/embed/8c7d8ffc8d51420ab371d226c9c0b15b" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/8c7d8ffc8d51420ab371d226c9c0b15b-48d49d1902739360.gif1920.184This Loom debriefs how a month-long “How we clawed” tripwire and VIP pass campaign performed, including funnel setup and revenue breakdown. They had about 6,000 opt-ins, 599 VIP pass buyers at a $47 tripwire with a $67 list price and an expected increase to $497 on September 1, plus a 27 bump offer and a $297 one-click upsell. Gross was about $49,000: VIP pass made about $30,000 (two tiny refunds), the brand iOS bump offer about $6,800 at 42% take rate, and the scale smart upsell about $12,000 at 6.8% take rate; after ~$5,100 affiliate commissions and ~$14,000 meta ads, net was still roughly $29.7K plus $4K sponsors and about $14.8K additional cross buys. They also report that 82% of VIP pass buyers came from the $47 tripwire, opt-in conversion was about 57% overall, and key ad-driven performance was 280 purchases from ads on $14K spend. The main decision discussed is whether to change the back-end offer and tripwire pricing for the next iteration to improve conversions.