video1.0<iframe src="https://www.loom.com/embed/8d2b02ad1aad4cc79ffe3c9460d753ae" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/8d2b02ad1aad4cc79ffe3c9460d753ae-434ec87feaf2409e.gif74.125In this video, I discuss the importance of managing a backlog in marketing, which is crucial for translating company initiatives and revenue targets into actionable work. I emphasize that with limited time and resources, we must prioritize effectively to ensure that the right tasks are completed by the right people. Grooming our backlog allows us to separate incoming work from what we're currently doing, which is key to our success. I encourage everyone not to feel intimidated by the concept of sprint planning; it's a valuable tool for our marketing leadership. Please take a moment to reflect on how we can improve our backlog management moving forward.