video1.0<iframe src="https://www.loom.com/embed/8d88a1a7e6cd437c93c0fcb7ec69913c" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/8d88a1a7e6cd437c93c0fcb7ec69913c-874fa01711076ecf.gif306.056In this video, I discuss why tracking CPC can be misleading and introduce an assumptions table to help you evaluate marketing effectiveness. By inputting your marketing spend, CPM, click-through rates, and conversion rates, you can better understand your return on ad spend. I emphasize that for jewelers, a CPC under $78 can still be a good deal due to the complexity of our business. I encourage you to use this table to assess your marketing strategies and reach out if you need assistance.