video1.0<iframe src="https://www.loom.com/embed/8df51bd168aa457ab06641662a080dda" frameborder="0" width="1152" height="864" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8641152Loomhttps://www.loom.com8641152https://cdn.loom.com/sessions/thumbnails/8df51bd168aa457ab06641662a080dda-1690295435572.gif495.065Hi there! In this video, we're going to explore traffic rules in Triple Whale. Traffic rules are all about overriding the default attribution logic and allowing you the ability to decide how the data comes together to create the story. I'll walk you through the process of creating a traffic rule and explain how it can help clean up your attribution data. There are many different applications for traffic rules, so if you have any specific questions, feel free to reach out to our live chat or customer success manager. Let's dive in and build the exclusions or reassignment flows you need to make sure your attribution story is telling the most authentic story about what's really driving growth for your brand. 🚀