video1.0<iframe src="https://www.loom.com/embed/8e09e303bb60450f8b4d74889190c8a1" frameborder="0" width="2560" height="1920" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>19202560Loomhttps://www.loom.com19202560https://cdn.loom.com/sessions/thumbnails/8e09e303bb60450f8b4d74889190c8a1-b444dd1a4735e77c.gif90.146439This Loom demonstrates an automated lead process from website submission through CRM handling, scoring, notifications, and audit logging. It simulates submitting a new lead interested in CRM automation with a $5,000 budget, validating required fields and searching Airtable for an existing contact by email. Finding no match for Jane Smith, it creates a new contact and company record, assigns a lead score of 90, and classifies the lead as high priority. Because the lead is high priority, it sends an immediate Slack notification to the sales team and records the CRM and Slack notification results in Google Sheets for traceability.