<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/8e4c450f284240c898833f1404f560aa&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/8e4c450f284240c898833f1404f560aa-d82b277c83122ea7.gif</thumbnail_url><duration>59.542</duration><title>How AI Search is Transforming Brand Discovery</title><description>Hi everyone, I&apos;m Nate Tower, and I&apos;m excited to share insights at the upcoming Digital Summit. In my session on Wednesday afternoon, I&apos;ll discuss how AI search is transforming brand discovery and provide actionable items to enhance your visibility in platforms like ChatGPT and Google AI. We&apos;ll explore how large language models source content and how to make your own content more accessible to them. Additionally, I&apos;ll share strategies for measuring your performance and creating impactful content. I encourage you to implement these strategies right away to improve your brand&apos;s presence.</description></oembed>