video1.0<iframe src="https://www.loom.com/embed/8e8bf4712759426eb9f292886307f74e" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/8e8bf4712759426eb9f292886307f74e-7ab909756c1be8b6.gif374.166This Loom outlines a social-first TikTok and Instagram strategy to grow awareness and trust for school uniforms. It defines the brand promise and positioning around modern, comfortable, durable schoolwear and service that reduces morning stress, with three decision makers (parents buy, kids drive culture, schools trust the system) and four content pillars focused on mobility, modern style, easier shopping and care, and school-ready service. It proposes a repeatable content system with four series, posting 3 to 4 short videos per week plus carousels and stories, using a Discovery style on TikTok (12 to 25 seconds) and polished repurposing on Instagram. For growth, it emphasizes partnerships as 80% of growth based on 16 partner schools and 20% as an off-season DTC extension, while tracking metrics like attention and completion on TikTok and consensus and inquiries on Instagram, including revenue smoothing beyond July to September.