<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/8ed8f760052a4829883a95123554e5e2&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/8ed8f760052a4829883a95123554e5e2-f3c478a18ee331c0.gif</thumbnail_url><duration>106.254</duration><title>FOMO app prewriting - Getting started</title><description>In this video, I emphasize the importance of the pre-writing phase before crafting a blog post. I outline four key elements to focus on: the blog title, related keywords, persona information, and subject matter expert (SME) insights. These components are crucial for creating precise, targeted, and effective content that resonates with our audience. I also guide you on how to access the content team dashboard to start the pre-writing process by selecting the right keyword. Please make sure to follow these steps to lay a solid foundation for your upcoming blog posts.</description></oembed>