video1.0<iframe src="https://www.loom.com/embed/8fc44b32efa64e75a889f42b5da6ffc5" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/8fc44b32efa64e75a889f42b5da6ffc5-9d39227a822efc9e.gif123.411This Loom explains how Flightcast delivers ads and decides which campaign plays when. Flightcast creates campaigns that can include a target, and it delivers impressions each day to stay on pace; for a 30,000-impression target by June 30, delivery should be about 50% at the midpoint of the month and Flightcast will push behind campaigns to catch up. It generally keeps campaigns about 5% ahead, but if some are behind (for example 11%, 24%, and 36%), it prioritizes the most behind campaign, switching to the next most behind as one ends. The system schedules ads “magically” across placements without different slot types and coordinates with Spotify to ensure ads are tracked.