video1.0<iframe src="https://www.loom.com/embed/9161ef4450844a988e49f5ac074c20af" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/9161ef4450844a988e49f5ac074c20af-8585558c945d4559.gif448.166667In this Loom I unpack how local media drives traction for local businesses, and why it still sits at the epicenter of community support. I share Christine Camp’s pivot from global tech to launching Grete Moraga, with the may issue already her fourth printed run since launching in February. Grete Maraga builds its community through four pillars, print, digital and social, and consistent in person events on the first and fourth Wednesdays. I also explain how Mike Hughes Hayes uses AI tools across Google products to scale grassroots publishing, and I note Christine’s advice that awareness must be constant. No specific action was requested beyond asking what you are doing to build local momentum.