video1.0<iframe src="https://www.loom.com/embed/9226a9675bad41c991ed93aed40b61cc" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/9226a9675bad41c991ed93aed40b61cc-cf6febd9472b4b94.gif698.764This Loom explains the need to shift from people to work as the center of communication to reduce information overload and miscommunication. Sina argues that as teams and work velocity grow, communication lines and misunderstandings increase, making it harder to track goals and find relevant details among large amounts of content. Using a hiring workflow example, he describes how cycles of prompting, reviewing, and passing documents can create more noise than value. He proposes a hub model where customers and team members communicate one-to-one with the work itself, prioritized by recipients language and contextual framing, and concludes with a live demo.