video1.0<iframe src="https://www.loom.com/embed/92563813bba2472aa6df3c7aa267530d" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/92563813bba2472aa6df3c7aa267530d-00001.gif121.36666666666666In this video, I explain how the Paid Acquisition Calculator works and its importance in projecting real ROI from digital advertising. I discuss the different closes in the digital closing process and how they vary depending on the type of business model. I also emphasize the need to strategically align keywords and the importance of considering both paid ads and SEO in marketing strategies. No action is requested from the viewers, but the video provides valuable insights for understanding digital advertising.