video1.0<iframe src="https://www.loom.com/embed/927c65e7c0c741b0bfbe660e6ed33dae" frameborder="0" width="1468" height="1101" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>11011468Loomhttps://www.loom.com11011468https://cdn.loom.com/sessions/thumbnails/927c65e7c0c741b0bfbe660e6ed33dae-2d740b7653db01db.gif82.134In this video, I discuss the benefits of collecting email addresses during the checkout process for wine purchases. By capturing this information, we can identify customers who have bought specific wines and assess their lifetime value, even if we don't know their names. This allows us to send targeted emails about similar wines they might enjoy or include them in our MailChimp campaigns. I encourage you to ensure that email addresses are collected on receipts to leverage this valuable data effectively.