<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/92811c5b29cb49feb5862a70e9c17b66&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/92811c5b29cb49feb5862a70e9c17b66-abd71113578da073.gif</thumbnail_url><duration>215.249</duration><title>Building Trust in Sustainable Products: A Path Forward 🌱</title><description>In this video, I discuss the concept of Dumu and its role in addressing trust issues in organic and sustainable products. I explore how producers can document their processes to create a transparent digital record that benefits consumers, buyers, and governments. I have a few questions regarding our primary customer focus and the operational status of our platform. Additionally, I propose starting with a core customer, making product visibility a priority, and running a pilot with a specific product to gather real results. I invite feedback on these ideas and emphasize the importance of building trust through clear product claims and validation.</description></oembed>