<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/92e3f307e68a4d2b877bd8d5a9774073&quot; frameborder=&quot;0&quot; width=&quot;1662&quot; height=&quot;1246&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1246</height><width>1662</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1246</thumbnail_height><thumbnail_width>1662</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/92e3f307e68a4d2b877bd8d5a9774073-220ff4252e541956-full.jpg</thumbnail_url><duration>765.845</duration><title>Navigating the Pitfalls of Advantage Shopping Plus Campaigns in Facebook Ads</title><description>Hey everyone, in this video, I discuss the pitfalls of using Advantage Shopping Plus campaigns on Facebook, highlighting a recent case study where an ad spent nearly $300 without generating any purchases. While Advantage Shopping Plus can streamline ad management and leverage AI for better targeting, it can also lead to poor media buying decisions if not monitored closely. I emphasize the importance of keeping an eye on ad performance, especially when working with limited budgets. I took action by cutting an underperforming ad to redirect funds to those that are showing signs of success. Please feel free to reach out with any comments or questions!</description></oembed>