<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/9436211523164c7d80edd38ddf3f763a&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/9436211523164c7d80edd38ddf3f763a-f0efcaafb97582a9.gif</thumbnail_url><duration>140</duration><title>Brand, Growth, Digital, Product, and Life Cycle</title><description>This Loom discusses how to structure marketing around the full customer journey, from brand precision to end-to-end experience. It emphasizes brand consistency so the message reaches customers correctly, growth through attracting more clients using approaches like A/B testing, and digital outreach to build awareness with up-to-date keyword and equipment knowledge. The speaker also covers paid social, as well as product marketing that coordinates messaging between product and commercial areas. Finally, it highlights the life cycle experience from initial inquiry through application and ongoing use so customers stay and recommend the company.</description></oembed>