<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/943760806064421c9ac5545452b69120&quot; frameborder=&quot;0&quot; width=&quot;1728&quot; height=&quot;1296&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1296</height><width>1728</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1296</thumbnail_height><thumbnail_width>1728</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/943760806064421c9ac5545452b69120-3454f9545604cf10.gif</thumbnail_url><duration>354.735</duration><title>How To Collect Case Studies</title><description>In this video, I walk you through the essential steps for collecting impactful case studies, emphasizing the importance of a compelling headline, before and after photos, and testimonials. I also share strategies for incentivizing staff to gather these case studies effectively. It&apos;s crucial to start with your own case study and then expand to your team and clients. Please make sure to follow the outlined steps and utilize the provided resources for tracking and collecting reviews.</description></oembed>