video1.0<iframe src="https://www.loom.com/embed/94bdc21e9543447d9a2cb06ed17ec46d" frameborder="0" width="768" height="576" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>576768Loomhttps://www.loom.com576768https://cdn.loom.com/sessions/thumbnails/94bdc21e9543447d9a2cb06ed17ec46d-7289f5cccc2e3eea.gif254.133This Loom explains Clay Company IDs and how to use them for more reliable company enrichment. A Clay Company ID is a unique, permanent identifier tied to Clay’s native company record, analogous to a stable address while domains or company names can change due to rebrands or acquisitions. The video shows where the ID appears in Clay audiences and that it can be selected as the company identifier in the Enrich Company workflow instead of using a domain. It also notes that using the ID avoids identity resolution delays and often requires less manual mapping, especially when records come from a Clay search. It recommends storing the ID on CRM account records to detect when different records refer to the same company over time.