<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/95984054e9454225a7cd2091ec98191e&quot; frameborder=&quot;0&quot; width=&quot;1152&quot; height=&quot;864&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>864</height><width>1152</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>864</thumbnail_height><thumbnail_width>1152</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/95984054e9454225a7cd2091ec98191e-00001.gif</thumbnail_url><duration>339.6000000000004</duration><title>4. Build Your Brand</title><description>In this video, I discuss the importance of building your brand and choosing a name that reflects your style and resonates with your target audience. I provide tips on creating a creative brand and incorporating local elements that people will connect with. I also highlight the advantages and disadvantages of being a generalist or a specialist in your field. By the end of the video, you will have a better understanding of how to build a brand that you can be proud of and that will help you succeed in your entrepreneurial journey.</description></oembed>