video1.0<iframe src="https://www.loom.com/embed/95f26a13aa8f49c78bd9a7218ba07b95" frameborder="0" width="3840" height="2880" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>28803840Loomhttps://www.loom.com28803840https://cdn.loom.com/sessions/thumbnails/95f26a13aa8f49c78bd9a7218ba07b95-6bfa8362a1c5b736.gif546.219As part of #AskPixoomaAnything on 'Pixooma Day' (10th October 2024) Russell Parker from QRB (https://www.qrbmc.com/en/) asked: "What is the most popular brand colour, and why" To answer this, in this video Mark Coster, Creative Director of Pixooma Ltd, shows how different colours evoke specific emotions and meanings, but that these generalisations don't necessarily cross cultural boundaries unscathed! Hopefully the insights shared can aid you in making informed color choices for your branding. You can use the chapters below to skip to specific content. More about 'Pixooma Day': https://www.pixooma.co.uk/pixooma-day-2024/ Links shown in the video: https://www.canva.com/logos/color-psychology-the-logo-color-tricks-used-by-top-companies/ https://focuslab.agency/blog/color-your-b2b-tech-brand-with-the-right-shade-and-message