video1.0<iframe src="https://www.loom.com/embed/961feca9023c4b6cb14c19ca4aab9740" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/961feca9023c4b6cb14c19ca4aab9740-87a4d9e62c811a03-full.jpg192.273In this video, I explain the importance of Mountain's Attribution Paths report for analyzing customer journeys after viewing TV ads. The report highlights both direct and indirect visits to your site, showing how different channels contribute to conversions. I also discuss key metrics like verified visits and total order value, which can help refine our marketing strategies. Please take a look at the insights and consider how we can optimize our media spend based on this data.