<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/9633646c38694172ad2bc3754badb258&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/9633646c38694172ad2bc3754badb258-301c168d9cfbebf9.gif</thumbnail_url><duration>94.577</duration><title>Branding in AI-driven interactions</title><description>In this video, I discuss the critical importance of ensuring that AI interactions align with your brand identity. I emphasize that branding goes beyond visuals; it includes the voice and tone that users experience. I provide examples from financial services and healthcare to illustrate how mismatched tones can impact user trust. I encourage you to establish clear brand guidelines for AI to enhance engagement and maintain consistency. Please consider how our AI tools can better reflect our brand&apos;s personality.</description></oembed>