<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/963ca5185d6848228faef1dddd1efa98&quot; frameborder=&quot;0&quot; width=&quot;1294&quot; height=&quot;970&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>970</height><width>1294</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>970</thumbnail_height><thumbnail_width>1294</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/963ca5185d6848228faef1dddd1efa98-98b9e4330d142c98.gif</thumbnail_url><duration>793.717</duration><title>Understanding the Prospect Funnel 📊</title><description>In this video, I provide an overview of the Prospect to First Purchase Funnel Cohort View, focusing on how to utilize this tool effectively. I explain how to select periods for analysis and filter by subscription sources to understand conversion rates. I also share key metrics, such as the number of prospect subscribers and their conversion rates within 30 days. Please take a moment to review the data and consider how we can optimize our welcome offers based on these insights.</description></oembed>