video1.0<iframe src="https://www.loom.com/embed/96ac71cfadc1420991472ad34fe4de93" frameborder="0" width="2620" height="1965" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>19652620Loomhttps://www.loom.com19652620https://cdn.loom.com/sessions/thumbnails/96ac71cfadc1420991472ad34fe4de93-ef328dbd316a8688.gif385.315This Loom explains how to share Meta Business Manager account access with the team. It covers adding and linking your Facebook page, Instagram account, and ad account in settings, then going to partners to add them using a provided partner code and granting full access to the relevant assets. The video also explains why this data sharing helps Meta optimize ads over time toward real conversions, not just vanity metrics like clicks or views. If setup is difficult, it notes you can skip the step and they will handle it on an onboarding call, and it provides an alternate invite method and an option to have them finish linking for you during onboarding.