<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/96b4a8c26968483b93ce4a87051ec77e&quot; frameborder=&quot;0&quot; width=&quot;1318&quot; height=&quot;988&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>988</height><width>1318</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>988</thumbnail_height><thumbnail_width>1318</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/96b4a8c26968483b93ce4a87051ec77e-a70605da34131647.gif</thumbnail_url><duration>354.948</duration><title>Scripe Setup 1/6: Teach Scripe who you are</title><description>This Loom shows how to quickly set up Scribe for LinkedIn content strategy. Eva starts by connecting LinkedIn, then connecting the cloud so workflows and the knowledge base can be set up, including filling in company and audience information prefilled from the website. It explains using credibility points from LinkedIn, a built strategy split of 64 percent reach, 31 percent trust, and 23 percent conversion content, and how Scribe suggests ideas based on how warm the profile is. It also covers setting content topics and syncing branding from a website, plus customizing post statuses in a Kanban board.</description></oembed>