video1.0<iframe src="https://www.loom.com/embed/970b6b96b9df4e0084c73c79a96991b6" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/970b6b96b9df4e0084c73c79a96991b6-9d3618610c6041e8.gif367.3774In this video, I discuss a recent email from Thoughtful, sent on December 28th, which stood out for its emotive storytelling and personal touch from the founder, Andy. I appreciate how the email connects with the audience by sharing Andy's journey since 2015 and promoting their new subscription service, Extra Thoughtful. However, I suggest that the subject line and preheader could be stronger to avoid mixed messages about the email's intent. I also believe adding a photo of Andy would enhance the connection with readers. Overall, I think this email is a great example of effective storytelling, and I encourage viewers to consider how they can apply similar techniques in their communications.