<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/9720b040da5a46dbbcb4d888d13614f7&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/9720b040da5a46dbbcb4d888d13614f7-9dccc96bceddbd4b.gif</thumbnail_url><duration>220.8</duration><title>In-App Programmatic Reach</title><description>In-App Programmatic Reach

What makes in-app programmatic different from just buying ads through a network?

In this bite, we break down how programmatic works behind the scenes and why it gives advertisers more control, transparency, and reach.

Here’s what you’ll learn:
⚙️ The difference between Ad Networks and Ad Exchanges
🧭 How DSPs work and why they’re your control center for scale
🔎 What programmatic really unlocks: smarter targeting, real-time bidding, and full transparency

A solid explainer to help you understand the real advantage of in-app programmatic.</description></oembed>