video1.0<iframe src="https://www.loom.com/embed/9757dc6d242942118ea76933f1712d3b" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/9757dc6d242942118ea76933f1712d3b-fe381a6c8e09e99d.gif264.812In this video, I discuss how to optimize your website to capture HSA FSA revenue by focusing on the consideration stage. I emphasize the importance of having a dedicated HSA FSA landing page that answers key questions about how it works, which products qualify, and eligibility. I share a live example from our partner Helixly, highlighting their effective use of educational content and FAQs. My goal is to help you increase shopper confidence and conversions. I encourage you to implement these strategies and check out the linked resources.