video1.0<iframe src="https://www.loom.com/embed/97c09e1a1d8146e692b6dadbe7f8d5d6" frameborder="0" width="1662" height="1246" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12461662Loomhttps://www.loom.com12461662https://cdn.loom.com/sessions/thumbnails/97c09e1a1d8146e692b6dadbe7f8d5d6-a7c6217507cdf1f2.gif290.859In my capstone project for Heritage Plastics, I leveraged AI to transform their product-focused website into a compelling value story. By summarizing past meetings and analyzing customer feedback, I was able to create a positioning statement and a 360-degree reliability promise that resonated with the client. This process, which would have taken two days, was accomplished in just a few hours, significantly enhancing their communication strategy. I invite feedback from my peers as I continue to refine the website copy, which I haven't written yet, but I am excited about the impact it will have on their growth into new markets.