video1.0<iframe src="https://www.loom.com/embed/980c9483336046e183583afbc6f7bae5" frameborder="0" width="1110" height="832" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8321110Loomhttps://www.loom.com8321110https://cdn.loom.com/sessions/thumbnails/980c9483336046e183583afbc6f7bae5-2f0ceeed09794156.gif188.978Yiqi is founder of Aimerce (aimerce.ai), a data server-side tracking app built for Shopify. In this video, I introduce the concept of POAS, a new feature from Meta that focuses on optimizing profit rather than just price in ad spend calculations. I explain how it works, the requirements for using it, and the steps to set it up if you have early access. It's crucial to have the conversion API integrated and to input your cost and profit data for accurate calculations. Please make sure to follow the setup steps I outline to take full advantage of this feature.