video1.0<iframe src="https://www.loom.com/embed/9846159e0dd14823860215bf74ebb4c3" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/9846159e0dd14823860215bf74ebb4c3-4f1e9de82bd17ea2.gif236.25In this video, I walk you through three essential searches to set up for automation that will help you track both current customers and competitors. I demonstrate how to create alerts for publications related to my product line, 10x Genomics, and also for my competitors like Illumina. By setting these searches, I can stay updated on relevant publications and presentations in my territory, New York. I encourage you to implement these strategies and automate your searches for better lead generation.