video1.0<iframe src="https://www.loom.com/embed/989a1ef6bdc841d690791c91dfee257d" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/989a1ef6bdc841d690791c91dfee257d-2aff53f16aabb5ba-full.jpg3669.56In this third and final Beyond Price AMA, I walk through how to handle price pressure when families say they just want the number. I share a price pressure pulse check, using permission based pivot questions, value stacking, and expertise signaling so the number lands differently. I also cover how to answer why you charge what you charge, when discounting is appropriate due to errors, and when to say a hard no. We discussed email templates that reinforce value, plus proactive follow ups like calling before 5 today. I asked viewers to share in the chat whether they have seen a surge in price shoppers and what they discount or refuse to discount.