video1.0<iframe src="https://www.loom.com/embed/9918ad81bab44a4b93fb322c333bf4ab" frameborder="0" width="1730" height="1297" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12971730Loomhttps://www.loom.com12971730https://cdn.loom.com/sessions/thumbnails/9918ad81bab44a4b93fb322c333bf4ab-3b76062b77a46000.gif130.326In this video, I walk you through how to create and utilize custom variables in SendBlue, which can enhance your CRM integration. I demonstrate how to log into your SendBlue account, navigate to the settings, and set up custom variables like lead name and closer email. These variables are crucial for triggering automations and displaying important information in your conversations. I encourage you to create as many custom variables as you need to streamline your processes. Please make sure to implement these steps to improve your workflow!