<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/99ee9d1e90254fcb808f1e91048c1415&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/99ee9d1e90254fcb808f1e91048c1415-f286211c4875538f.gif</thumbnail_url><duration>154.687</duration><title>How to Use Revenue Impact Calculator</title><description>This Loom explains how to use a spreadsheet to model the impact of increasing key business inputs by 10% from their base values. It walks through an example where 25 leads per month convert at 5% into a $1,500 average sale with a 60% margin, aiming to increase the metrics by 10% (for example, conversion rate from 5% to 5.5%). The speaker notes that this 10% increase in the inputs can yield a 61% increase in dollars, improving customers from about 1.3 to 1.5 and increasing gross profit by about $700. The Loom also contrasts with higher volume, such as 50 leads per month and two transactions per customer, showing revenue rising from about $87 to $12,811, and emphasizes not changing the formulas.</description></oembed>