video1.0<iframe src="https://www.loom.com/embed/9a2e1114e9d7489c9d47b3862da15560" frameborder="0" width="1440" height="1080" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>10801440Loomhttps://www.loom.com10801440https://cdn.loom.com/sessions/thumbnails/9a2e1114e9d7489c9d47b3862da15560-4036e4f074e44e70.gif407.36In this video, I walk you through the assessment of our website's data analysis, focusing on traffic sources and conversion rates. I noticed that we're relying heavily on paid channels rather than organic search, which is a concern. The purchase journey shows a significant drop-off from session starts to product views, indicating issues with discoverability. I recommend optimizing the hero image and product display on the homepage to improve user experience. Please take a look and share your thoughts on these suggestions!