video1.0<iframe src="https://www.loom.com/embed/9af14a90dc04428eade1ebc4b09529f9" frameborder="0" width="2560" height="1920" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>19202560Loomhttps://www.loom.com19202560https://cdn.loom.com/sessions/thumbnails/9af14a90dc04428eade1ebc4b09529f9-9df4859c8be75468-full.jpg2456.6In our January AMA, we focused on the importance of pre-need planning and how it can help funeral homes build meaningful connections with families. We shared practical strategies for enhancing aftercare services, emphasizing the value of follow-up communications and the need for a structured pre-need pipeline. We discussed the differences between pre-need and life insurance, and how to educate families on these options. We encouraged everyone to implement a systematic approach to follow up with leads and to utilize the resources available in Parting Pro.