video1.0<iframe src="https://www.loom.com/embed/9af467ebe257413d8519d129c3ac3031" frameborder="0" width="1660" height="1245" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12451660Loomhttps://www.loom.com12451660https://cdn.loom.com/sessions/thumbnails/9af467ebe257413d8519d129c3ac3031-7cbeb4a28ee7eed3.gif527.494This Loom reviews advertising pacing and updates the forecast for Q2 2026 and beyond. Q2 improved for both the quarter as a whole, up four-tenths of a point, with May up two-tenths and June up 1.2 points, though some June movement may reflect data timing; the improvement appears across categories, regions, and all DMA size groups except declines in ABCs and independents and the South Atlantic region. Management notes mixed news on buys from AT&T and mentions heavy ups from Comcast and Chevy, plus other market updates, while lowering the May estimate to minus 13% and holding June at minus 4.6%, still projecting the quarter to finish down 10.5%. For Q3 and Q4, they lower estimates to minus 12.1% for Q3 and minus 14.2% for Q4, citing weaker spend tied to high gas prices and Middle East related uncertainty.