video1.0<iframe src="https://www.loom.com/embed/9b5d85553f6c49a0a28d48e77f55b490" frameborder="0" width="1962" height="1471" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14711962Loomhttps://www.loom.com14711962https://cdn.loom.com/sessions/thumbnails/9b5d85553f6c49a0a28d48e77f55b490-95d47bf4a14e47e2.jpg403.778In this Loom, I explain what I mean by a functional, converting contractor website. The goal is to immediately start a conversation with every potential lead, with call to actions everywhere, especially a quote form and chat widget that send directly to your phone, not email, so you actually respond. I show how the automation lets both sides of the conversation play out, with an immediate new lead alert. I also cover SEO, saying you need separate pages for each service and each service area, not one giant services page. No specific action was requested from viewers.