<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/9bd94ec1d1374139aa52b34ea1a44f7a&quot; frameborder=&quot;0&quot; width=&quot;1826&quot; height=&quot;1369&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1369</height><width>1826</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1369</thumbnail_height><thumbnail_width>1826</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/9bd94ec1d1374139aa52b34ea1a44f7a-a0936644d581d479.gif</thumbnail_url><duration>81.622</duration><title>Showcasing the RFM Pipeline and Customer Insights 📊</title><description>Hi everyone, in this video, I showcase my RFM pipeline where I processed over 500,000 rows of data in BigQuery to segment our customers effectively. Our champions are driving over 3.9 million pounds in revenue, which is about 34% of our total revenue. The interactivity of this dashboard is a key feature, allowing us to click on at-risk customers and see specific metrics for targeted marketing. I encourage you to explore these insights further as they can significantly enhance our marketing strategies. Let&apos;s bridge the gap between Rossico and our customer engagement!</description></oembed>