video1.0<iframe src="https://www.loom.com/embed/9bf2cafe5f744519ac62b6da50547344" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/9bf2cafe5f744519ac62b6da50547344-fc0ff280a4659559.gif227.271As we approach fall 2025, it's clear that the increased supply of cabins in the Smoky Mountains is making it more challenging to achieve previous revenue numbers. The key to success right now is early bookings; top earners are opening their calendars and adjusting prices sooner to secure higher occupancy rates. In August, we saw significant revenue boosts by offering more occupancy, which paid off for our owners. It's crucial to adapt to this competitive landscape, as the right pricing alone won't guarantee bookings. I encourage everyone to embrace these changes to maximize available revenue.