video1.0<iframe src="https://www.loom.com/embed/9bf90cae07344d8cb2f5a75e499d1df7" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/9bf90cae07344d8cb2f5a75e499d1df7-248498d5b310cd29.gif374.941233As mobile engagement moves past traditional text, Rich Communication Services (RCS) offers brands a modernized alternative to standard SMS/MMS. RCS delivers interactive, app-like experiences directly inside native messaging applications on iOS and Android devices—all without requiring users to download a separate mobile app. By adopting RCS within your Iterable campaigns, marketing teams can combine powerful cross-channel orchestration with verified, high-trust mobile touchpoints.