video1.0<iframe src="https://www.loom.com/embed/9cec3d2284174fa0babe5ae12bad75c2" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/9cec3d2284174fa0babe5ae12bad75c2-bd11014c196f9e25.gif370.352In this video, I analyze two emails sent from a client using MailChimp to identify what worked and what didn't. We discuss the importance of subject lines, noting that a 20% open rate is average while 40% is exceptional, and I highlight that 99% of our emails were delivered successfully. The first email performed reasonably well with 46 opens and a 24% click rate, while the second email had a lower open rate due to its contextual subject line. I recommend sending multiple emails leading up to events and suggest making emails feel personal rather than generic. I encourage viewers to focus on crafting compelling subject lines and consider resending to those who didn't open the initial email.